Two ad-free movie channels arriving in India

Quite often when we watch films or programs in TV our concentration gets disturbed due to the commercial breaks and the ads that keep digging their products onto us. But now the time has come wherein home audience can experience a total ad-free environment while watching TV.  This is a joint initiative coming from HBO and EROS and they are launching two new ad-free movie channels in India. They have been named as HBO DEFINED and HBO HITS respectively. These two channels will bring in the best of Bollywood and Hollywood movies to the home audience.  The objective of both the channels is to develop first class cinema experience to the viewers and also create original content. Some of the best blockbusters are being lined up for release during the initial phase. Further details such as the channels launch date and coverage zones would be revealed soon.